Text Message Templates for Car Dealerships
Ready-to-use text message templates for auto dealerships. Use these for service appointment reminders, new inventory alerts, test drive follow-ups, and seasonal promotions.
12 ready-to-use templates — copy, personalize, and send with Quick Send.
Service Reminders
Hi [FirstName], this is a reminder that your vehicle is scheduled for service at [Time]. Reply YES to confirm or call us to reschedule.
Hey [FirstName], it looks like your vehicle is due for service. We have availability this week — want me to book a time that works for you?
Hi [FirstName], your vehicle is ready for pickup! We're open until [Time] today — see you soon.
New Inventory & Promotions
Hi [FirstName], a new arrival just hit our lot and it matches what you were looking for. Want to come in for a closer look this week?
Hey [FirstName], our sales event is on now! Stop by or reply to schedule a time.
Hi [FirstName], trade-in values are at a high right now. If you've been thinking about upgrading, this could be a great time. Want a free estimate?
Test Drive Follow-Ups
Hi [FirstName], thanks for test driving today! What did you think? Let me know if you have any questions — I'm happy to help.
Hey [FirstName], following up on your visit. I put together some financing options for the vehicle you drove. Want me to send them over?
Hi [FirstName], it's been a little while since your test drive. We still have it available. Interested in taking another look?
Customer Retention
Hi [FirstName], your lease is coming up soon. Let's start exploring your options early so you can get the best deal. When works to chat?
Happy anniversary, [FirstName]! We hope it's a great one. If you ever need anything for your vehicle, we're here for you.
Hi [FirstName], thank you so much for the referral — that means a lot! As a thank you, we'd like to offer you a reward. Enjoy!
Texting Best Practices
Tips to get the best response rates from your messages.
Send at the Right Time
Schedule service reminders 48 hours and again 2 hours before appointments. For sales follow-ups, text within 30 minutes of a test drive while the experience is fresh.
Personalize Every Message
Include the customer's name. Generic blasts feel like spam — personalized texts feel like a trusted advisor checking in.
Respect Consent & Opt-Outs
Only text customers who have opted in. Honor STOP requests immediately and keep records of consent for TCPA compliance.
One Clear Call-to-Action
Each text should have a single purpose: confirm an appointment, schedule a visit, or ask a question. Multiple CTAs confuse and reduce response rates.
Frequently Asked Questions
Can car dealerships legally text customers?
Yes, as long as the customer has given prior express written consent. This is commonly collected via website forms, service intake sheets, or purchase agreements. Always include opt-out instructions.
What's the best time to text dealership customers?
Between 10 AM and 6 PM on weekdays works best. For service reminders, send 48 hours before the appointment. Avoid texting on Sundays when many dealerships are closed.
How do I follow up after a test drive without being pushy?
Send a thank-you text within 30 minutes, then follow up once more 2-3 days later with financing details or an incentive. If there's no response, wait at least a week before reaching out again.
Should I use texts or emails for service reminders?
Texts have a 98% open rate compared to about 20% for email. For time-sensitive reminders like service appointments, texting is far more effective at reducing no-shows.
How many texts should a dealership send per month?
Keep it to 2-4 texts per month per customer. Overloading people with messages leads to opt-outs. Focus on high-value, relevant messages like service reminders and personalized offers.
Send These Templates with Quick Send
Copy any template, personalize it with names and custom fields, and send to your entire list — individually. 15 free messages to start.