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Mass texting glossary

Quick definitions for the terms you’ll see when researching mass texting, compliance, and iPhone messaging.

Mass text / mass text message

Sending the same (or templated) message to many recipients, where each person receives an individual thread — not a group chat. Quick Send specializes in mass texts from iPhone.

Mass text guide →

Bulk SMS

Sending SMS messages at volume. On iPhone, bulk SMS often means either a business SMS platform (short codes) or an app like Quick Send that sends from your real number.

Bulk texting guide →

A2P 10DLC

Application-to-person messaging over standard 10-digit long codes in the U.S., with carrier registration for business campaigns. Different from texting customers individually from your mobile with Quick Send.

Compare to business SMS →

iMessage vs SMS vs MMS

iMessage (blue bubble) uses Apple’s network when available; SMS is standard text; MMS adds images/video. Quick Send sends through Messages using the best available channel per recipient.

Group chat vs mass text →

Short code vs long code

Short codes are 5–6 digit numbers used for high-volume marketing; long codes are normal 10-digit numbers. Quick Send uses your long code / mobile identity so messages feel personal.

vs short-code platforms →

AutoText / mail merge for texting

AutoText fields insert each recipient’s data (name, time, custom columns) into one composed message — similar to mail merge for email.

Personalized mass texts →

Opt-in / opt-out (TCPA)

U.S. law requires consent for marketing texts and honoring opt-outs (e.g. STOP). Always get permission before messaging customers and document consent practices.

SMS marketing basics →

Carrier spam filter

Mobile carriers filter suspicious traffic. Sending from a real number, spacing batch sends, and avoiding spammy wording helps deliverability.

Spam filter guide →

Google Voice (for texting)

A separate phone number that can send SMS. Quick Send can send mass texts through Google Voice so you keep work and personal lines separate.

Google Voice setup →

Reply-all (group text context)

In group chats, replies go to everyone. Mass texting with Quick Send avoids reply-all because each recipient has a private thread with you.

Text without reply all →
Hi Mary, appointment tomorrow at 3pm 📅
Hey Carlos — open house Sat 2pm, see you there 🏡
Sarah, you're all set for Tue at 10am ✅✨
Hi Jordan — invoice #4421, due Friday 💳
Hi Kim, your prescription is ready for pickup 💊
Alex, package delivered — enjoy! 📦💚
Hi Marcus — estimate ready, call us to book 🔧
Hi Priya, we saved your spot for 4pm today ⏰
Hey Dana — parent-teacher conf. Thu 4pm, room 12 🏫
Hi Leah — 'The Lord is my shepherd.' Psalm 23:1 📖
📖Put it into practice

Send mass texts from your iPhone

Quick Send — 15 free messages, personalization, and Shortcuts.