Text Message Templates for Real Estate
Copy-and-paste text message templates for real estate agents. Use these for open house follow-ups, new listing alerts, price reductions, buyer/seller check-ins, and more.
12 ready-to-use templates — copy, personalize, and send with Quick Send.
Open House Follow-Ups
Hi [FirstName], thanks for visiting the open house today! Do you have any questions about the property? I'd love to help — feel free to text or call anytime.
Hey [FirstName], it was great meeting you this weekend. What did you think of the home? If it's not the right fit, I have a few similar listings I can share.
Hi [FirstName], just a reminder — I'm hosting an open house from [Time]. Stop by if you're still searching, I'd love to see you there!
New Listing Alerts
Hi [FirstName], a new listing just hit the market that matches your criteria. Want me to schedule a showing?
Hey [FirstName], I have an exclusive preview on a property coming to market next week. Interested in an early showing?
Hi [FirstName], just listed! A property that matches what you're looking for. Let me know if you'd like details or a private tour.
Price & Status Updates
Hi [FirstName], the home you viewed just had a price drop. Want to take another look before it goes under contract?
Good news, [FirstName]! The property you liked is back on the market. These situations move fast — let me know if you'd like to schedule a showing this week.
Hi [FirstName], wanted to let you know that property just went under contract. I'm keeping an eye out for similar homes and will reach out as soon as something comes up.
Client Relationship
Hi [FirstName], just checking in! Have your home search priorities changed at all? I want to make sure I'm sending you listings that match exactly what you're looking for.
Happy home anniversary, [FirstName]! Hope you're loving it. Let me know if you ever need anything!
Hi [FirstName], homes in your area are selling fast right now. I put together a quick market snapshot for you — would you like me to send it over? No pressure, just keeping you informed.
Texting Best Practices
Tips to get the best response rates from your messages.
Time Your Messages Right
Send texts between 10 AM and 7 PM local time. Avoid early mornings, late nights, and major holidays when response rates drop.
Keep It Conversational
Write like a real person, not a marketing blast. Short, friendly messages with one clear call-to-action get the best replies.
Stay Compliant
Always get written consent before texting leads. Include an opt-out option and honor unsubscribe requests immediately.
Follow Up Quickly
Text open house visitors within 2 hours while the property is fresh in their mind. Speed-to-lead matters more than the perfect message.
Frequently Asked Questions
Is it legal to text real estate leads?
Yes, as long as you have prior express written consent. This is typically obtained through sign-in sheets, website opt-in forms, or buyer agreements. Always include a way for recipients to opt out.
How quickly should I follow up after an open house?
Ideally within 1-2 hours. The faster you follow up, the more likely the lead remembers you and the property. A quick, personalized text outperforms a delayed email every time.
How many texts should I send before stopping?
A good cadence is 2-3 follow-up texts spread over 1-2 weeks. If there's no response after the third message, move to a longer nurture sequence with monthly market updates.
Should I text or call real estate leads?
Text first. Studies show that 90% of leads prefer a text over a phone call. Use texting to open the conversation, then transition to a call when the lead is engaged.
Can I send listing photos via text?
Yes, MMS messages with photos have higher engagement. However, keep it to 1-2 photos to avoid slow load times. For full galleries, link to the listing page.
Send These Templates with Quick Send
Copy any template, personalize it with names and custom fields, and send to your entire list — individually. 15 free messages to start.